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About Us

The Yo Store is a Womens, Kids and Lifestyle shop based in Portland, Oregon.

Founded in 2016, The Yo Store originally opened as a children's store exclusively carrying European toys and clothing.

The store has since expanded its offerings to a little bit of everything - items for our homes, to wear, to gift.

We sell unique, hard to find, colorful and quality goods sourced from small independent makers worldwide. We stock items for the busy mum, dad, auntie, uncle, friend and the whole modern family from brands like Mini Rodini, Bobo Choses, Baggu, Boy Smells and Simon Miller.

The owner and curator of The Yo Store is Brit Sarah Radcliffe, mum of two. Having moved from her hometown of London to Portland in 2009, Sarah opened up her first store in downtown Portland in 2012 called Yo Vintage where she sold premium vintage clothing until 2015.

After becoming a first time mum, she reopened The Yo Store in 2016, with her one year old son in tow. To this day, she continues to bring her European influence and curatorial buying experience to create a unique assortment of European children, adult and home goods to our sunny corner store in NW Portland, Oregon.

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