Cart 0

About us

The Yo! Store is a women's, kids and lifestyle shop based in Portland, Oregon.

After starting her career as a trend researcher and buyer in London, Sarah relocated to Portland in 2009 and opened her first store, Yo Vintage!

With a focus on premium vintage items, Yo! quickly became a successful store and gained global attention. After becoming a first time mother to her son Finn in 2015, Sarah was inspired to re-brand the store to include children’s wear.  Staying true to her pre-mum roots, Sarah continues to offer a premium selection of vintage - alongside newer women's lines, fun homewares and the best European children's brands.

The shop features lifestyle pieces for women, their homes, their BFFs and their kids.