Your Newest BFF: Miffy

It's Miffy's 70th (!!) anniversary this year, and we are decked out with all things Miffy. We emailed you last week about the Baggu x Miffy collaboration, but we have ALL things Miffy in the shop right now, and it's beyond cute.

If you're unaware of the Miffy lore, Miffy is a children's book character created by Dutch artist Dick Bruna. Over the years, Miffy and friends have become much loved characters and expanded beyond books. Now the Miffy universe includes movies, collaborations and more product categories than you can imagine.

We're particularly font of the Miffy lights, and love them for kids (or your own!) bedrooms.